Decisions in our organization should be taken in close proximity to our customers. We believe in an effective organization not hindered by high hierarchy and bureaucratic systems. In sales, for instance, leadership will not exceed 6 to 11 persons in each team.

Our leaders should possess a sound balance between communication-, social-, and administrative skills. Furthermore, we believe in positive reinforcement of employees, and we aim to develop our staff through trainee-, mentor-, and sophisticated on the job training programs.
A great deal is also placed on social development in order to secure overall results.
Moreover, performance and leadership are central in our organization; hence, specific requirements in regard to attitude and results are developed on all levels.

We will be multi-cultural and practice diversity when it comes to social status, culture, sex, age, religion, and competence. Stigmatizations of individuals or groups are unacceptable.

Our corporate culture is known as extremely customer focused and selling. Sobriety and sustainable development are imperative, and we consider
co-operation superior to internal competition.